 I love Peet’s coffee. I’ve been a fan ever since my sister introduced me to it years ago.
Back in early 1995, I had just moved to San Francisco and had only become a daily coffee drinker a few months earlier. My sister Carolyn, who was studying to get her teaching credential, was working at this coffee shop called Peet’s. One day, she came to visit me in my apartment on Hayes Street. She saw me making coffee and said, “You need to stop drinking that crap.” “What’s wrong with Yuban?” “I brought this for you.” She handed me a half pound of Peet’s coffee. “Trust me, this stuff is superior to Yuban.” “Isn’t all coffee pretty much the same?” I was 23 and clearly pretty clueless. Carolyn kind of smiled and said, “Just brew this and be enlightened.” I opened the bag of coffee and immediately noticed that it looked a lot different than Yuban. It was much darker. And the smell was amazing. “This smells great.” “This is real coffee,” Carolyn said. “The blend is called Major Dickason’s and it's super strong.” When I took a sip, I heard angels singing, harps playing, and saw the gloomy fog outside my kitchen window immediately disappear. (I’m exaggerating – the fog never went away in my neighborhood.) Since that day, I’ve been a big fan of Peet’s. And their Holiday Blend is delicious. I think it’s because of the ground up reindeer antlers. If any higher-ups at Peet’s happen to read this, please know this cartoon is meant as an homage to coffee excellence. If you feel compelled to send me a free pound of coffee because of this endorsement, shoot me an email. (Or you can use that same email address for your "cease and desist" letter.)
19 Comments
Darren Elmore
12/3/2012 08:45:28 am
no offense bro but if peet's sends you anything it will prolly be a cease & desist letter. elf poop?? wtf?
Bob
12/7/2012 09:55:14 am
If you haven't purchased Peet's in the last two weeks, I'm afraid you're about to be very disappointed. I've been buying whole-bean Major for over a decade, but last week I got a really bad batch. I mean it tasted worse than Yuban kind of bad. I got it replaced and the replacement batch is just as bad. When I started Googling to see if other people had noticed that Peet's had changed something I found out that they were purchased by some German chemical company. I'm afraid my years of coffee snobbery are over.
Usually I buy Sumatra or House Blend and I haven't noticed any changes in quality. I haven't bought MD in a while. I did hear about the German company acquiring Peet's a few months back and at the time I thought it sounded like bad news. Hopefully the quality won't go downhill - but from what you say it already has. 7/7/2013 10:06:31 pm
I agree with bob. I have been using Peet's for quite a long time and I was completely satisfied with the same. But now, it's very much worse than any other mix. I don't know what happened to them. I miss my old Peet's! 10/6/2013 12:11:14 am
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