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Several years ago, my good friend Bob (owner of greeting card store called Two Neat) and I collaborated on this greeting card:  It’s a cheap joke but it was cracking us up. Bob decided to put it in his store to see if it would sell and, despite some people telling us we’re going to hell, it turned out to be a big hit. At that point, Bob did what any self-respecting retail genius would do: He made a “Stevie Wonder” card for every major and minor holiday:  Happy Cinco de Mayo a day early! Stevie is raising his margarita glass to you. EDIT: I had an emergency appendectomy last week and Bob sent me this get-well card the other day. He's added another card to the Stevie line. This really made me laugh. 
8 Comments
Tom
5/4/2012 09:06:48 pm
Hilarious! And you're going to hell. ;) 10/6/2013 12:10:42 am
You definitely have it right: the issue of being in 'reaction mode' is probably the biggest downside of allowing the immediate competitive environment dictate your next move.
Alicia
7/13/2016 10:48:06 pm
How can I buy one? I got my mom tickets to see him and want to put them in this card. Thanks! 10/9/2020 04:04:20 am
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